Nitro Global market a product which compresses internet data before it gets to your computer, then expands it once it has been downloaded, effectively lowering your internet bandwith usage. The product is a big seller in countries like Indonesia where download limits are very small.

Nitro Global came to us looking for a new brand to sell this software product in Australia and Indonesia.

Our approach was to invent Nitro Man, a brand character we animated and applied multilingual voiceovers to, enabling him to explain a complex product in a simple, visual manner – a technique that our experience shows to be far more effective than simple text based information.