Better Homes and Gardens came to us looking for a viral media piece that would grab the attention of media planners and buyers, making them aware of the advertising opportunities in the popular TV show's spin-off magazine.

Working together with Smoke Signals, we responded to this brief by concepting, designing and building a fun and entertaining game called Naughty Gnome Lawn Darts in which the user can hurl an unsuspecting garden gnome at a target.